Hit Radio is Morocco's first private music radio station, founded in 2006 by Younes Boumehdi. Broadcasting from Casablanca on 99.8 FM, it targets young Moroccans with an eclectic musical format blending international hits, urban music, Moroccan rap, and Arabic pop. Hit Radio has become a cultural phenomenon in Morocco thanks to its iconic hosts and comedy shows. The station is also a pioneer in podcasting and digital content in the Maghreb.